Comprehensive QA Partnership Prevents Costly Errors and Enhances User Experience Across Multiple Digital Platforms

In today’s digital-first world, the quality of a company’s online presence can make or break its success. This case study showcases how BadTesting’s QA partnership with a leading biotech company not only saved millions in potential costs but also significantly improved their digital performance across websites, email campaigns, and banner ads.

Why This Matters to You:

– If you’re struggling with digital quality assurance, you’re not alone
– Proactive QA can save your company millions in potential costs
– Partnering with QA experts can dramatically improve your digital presence and user experience

The Business Case:

By partnering with BadTesting, the biotech company:

– Avoided up to $3.8 million in potential costs from issues reaching production
– Prevented an estimated $127,000 in immediate business impact
– Saved countless hours of development time and avoided schedule delays
– Ensured high-quality, secure, and compliant digital assets across all platforms

Let’s dive into how BadTesting achieved these remarkable results.

The Challenge:

The biotech company’s internal agency was overwhelmed. They needed a partner who could:

– Handle a high volume of technical QA services
– Seamlessly integrate with their existing team
– Improve their digital presence across multiple platforms

Enter BadTesting, ready to tackle these challenges head-on.

The Solution: A Comprehensive QA Overhaul

BadTesting didn’t just test; we transformed the company’s entire approach to digital quality. Here’s what we accomplished:

– 44 website projects: From redesigns to maintenance, BadTesting ensured every site was pixel-perfect and user-friendly.
– 79 email campaigns: Optimized for both mobile and desktop, ensuring every message looked great no matter where it was viewed.
– 15 HTML5 banner ad projects: With attention to detail, BadTesting made sure every ad made an impact.

But the numbers only tell part of the story. BadTesting’s thorough approach uncovered 800 issues across all projects:

– 48% Design issues
– 30% User Experience problems
– 22% Functionality concerns

By catching these issues early, BadTesting saved the company from potential disasters down the line.

The Impact: Beyond Just Numbers

While the financial savings are impressive, the real impact goes deeper:

1. Enhanced User Experience: By fixing design and UX issues, BadTesting helped the company create digital touchpoints that truly resonated with their audience.

2. Improved Brand Reputation: By catching errors before launch, we prevented negative reviews and maintained the company’s stellar reputation.

3. Increased Efficiency: The development team avoided “untold hours” of extra work, allowing them to focus on innovation rather than fixes.

4. Peace of Mind: With BadTesting’s comprehensive reviews, the company could launch new digital assets with confidence.

Client Testimonials: The Proof is in the Praise

“BadTesting was a critical partner for the digital team at our internal agency. They effortlessly integrated with the team to provide a high volume of detailed technical QA services.”

“BadTesting’s attention to detail and comprehensive QA reviews helped development avoid untold hours of development time and schedule delays that we would have had if QA had not been done.”

Is This Relevant to You?

If you’re in any of these situations, BadTesting’s approach could be a game-changer:

– Managing multiple digital platforms (websites, emails, ads)
– Struggling with quality issues that reach your customers
– Looking to improve your digital user experience
– Wanting to save time and money on development and fixes

The Takeaway:

In the digital world, quality isn’t just about perfection—it’s about prevention. BadTesting’s partnership with this biotech company proves that investing in thorough QA isn’t just a cost—it’s a strategic move that can save millions, enhance your brand, and delight your users.

Don’t let digital quality issues hold your company back. Consider how a partnership like this could transform your digital presence and protect your bottom line.